The platform is rolling out a new feature that enables them to lessen the amount of AI-created media appearing in their streams. This step comes as the platform announced that it now features more than 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread release. This development aligns with a increase in AI-generated material, driven by emerging content generation software.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing channels on another major platform only show AI-generated videos. A significant portion of this content is classified as mass-produced AI material, a term for substandard, mass-produced content that is typically absurd or bizarre.
“We know from our community that numerous viewers like content created using AI tools, including digital art to science explainers, and we want to give people the power to see more or less of that, based on their own preferences,” stated a company executive.
Volume and Proportions
TikTok shared that there are now 1.3 billion videos on its network tagged as made with AI. Overall, more than 100 million media items are submitted to the service each day, making AI content a minor part of its complete catalog.
User Control Features
Members will be able to decrease or raise the volume of artificial media they see by opening the content preference setting in the platform and selecting AI-made media. Other topics that are already be controlled under the filter encompass news, fashion, beauty, and choreography.
AI Disclosure Rules
The platform’s rules mandate content makers to identify convincing AI-generated content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
Additionally, the platform will from now on add an “AI-made” watermark to content created with its built-in AI features, or detected by an collaborative effort for recognizing artificial media. This action is aimed to deter users from attempting to evade the tagging system.
Responsible AI Funding
TikTok is additionally launching a two million dollar educational fund for professionals and groups to develop learning resources about responsible artificial intelligence. This project will benefit charitable organizations specializing in teaching coding and technology.
Content Safety Approach
The platform has defended its content review process, following controversy over proposals to cut jobs for a large number of review team members in the UK. The company is expected to reduce a significant number of roles in its user protection department in its British office, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but automated tools can shield workers by filtering out the most harmful content prior to it is viewed by people. The platform announced a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
